The new commercial broadcaster Austria 9 TV wants to specialise in call-TV type programming during most of the day, from midnight till 4pm. The remaining hours will be filled with with classic TV series and movies and late afternoons, while early prime will be dedicated to telenovellas.
The new channel is backed by German publishing giant Burda Verlag (51%), Andmann Media Holding (25%), production house Medienpool TV GmbH (9%) and some smaller investors. Distribution will be via cable and DTH only, with no DTT transmissions are planned.
