A new channel promoting the lifestyle and culture of Southern Africa is launching on the Sky Digital platform on November 26. Southern Africa Direct is designed to promote the region to the business sector and individual tourists. The channel has been funded by four entrepreneurs with links to the UK and Southern Africa: Alan Joy, Pierre van der Hoven, Zenani Dlamini and Zwelakhe Mankazana.
Although there are already a handful of channels that offer packaged holidays, such as Thomas Cook TV, this is the first channel to focus on a specific region.
Programming has been commissioned from 25 countries in sub-equatorial Southern Africa. These are Angola, Ascension Island, Botswana, Burundi, Comoros, Congo, Democratic Republic of Congo, Gabon, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Reunion, Rwanda, Seychelles, South Africa, St. Helena, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe.