Sony Pictures Television International will today launch the general entertainment channel Sony Entertainment Television (SET) and the anime channel Animax in Africa on MultiChoice’s digital pay-TV satellite platform DStv.
Launching with the tagline “100% Entertainment,” SET will target viewers aged 15 to 49. It is currently seen across 100 countries, reaching more than 70 million households and broadcast in three languages. Touting the tagline “Open A New World,” Animax offers viewers anime from around the globe. The channel is primarily targeted at the 15-to-29 demographic and already available in Asia and Latin America. Animax currently airs 24 hours a day in 36 million homes in 38 countries and in 11 languages.