MIPCOM 2007 – CANNES. For its 23rd edition, MIPCOM said it registered its historic best overall attendance since the audiovisual market was founded, and set a string of other records. This year, the show drew a total of 13,371 participants, a 7% increase on the 12,509 industry professionals present in 2006.
MIPCOM also set new records in terms of the number of participating companies, number of exhibitors and countries represented. Some 4,585 companies from 105 countries took part in the market this year, compared to 4,216 companies from 98 countries in 2006, a rise of 9%. The number of exhibiting companies climbed 10% to 1,801 at this year’s market, up from 1,641 companies in 2006.
International buyers also turned out in greater numbers, with 4,242 acquisition executives in Cannes this year compared to 3,847 in 2006, again a 10% rise.
“This historic success for MIPCOM demonstrates the importance of content in our industry,” said Paul Johnson, director of television at Reed Midem in a prepared statement. “Numerous factors contributed to making the 23rd edition break records, including the increased presence of companies in the technology, mobile and advertising sectors. With a special country focus during MIPCOM, India has never had such a strong presence before at the market with a 392% increase in the number of Indian exhibiting companies.”
