MTV is to introduce a new entertainment channel that is designed to showcase some of the broadcaster’s recent features. MTV ®: Rated and Recommended launches in the UK market on November 8 and will include shows such as Pimp My Ride and Viva La Bam.
The opening night includes a number of so-called reality shows including Laguna Beach, Newly Weds and Pimp My Ride. There is also a chance to revisit Jackass, Wildboyz and Viva La Bam.
MTV ® has secured carriage on both Sky Digital – in the Entertainment section – and Virgin Media.