MTV has launched an Internet service in Israel in conjunction with the local TV and digital media company Ananey Communications. MTV already has a presence in the country through a Hebrew language version of Nickelodeon, which reaches 1.2 million cable and satellite homes, along with MTV European. It also offers MTV Music, MTV Shorts and Nickelodeon Israel as mobile TV services. Although MTV’s new service is certain to have a large reach – up to 75% of Israel’s population is on line – the cable network HOT will still be without a localised version of MTV.
