UKTV has shuffled around its DTT portfolio following the launch of Dave, the effective rebranding of UKTV G2. The male skewing entertainment channel is on-air 20 hours a day with two hours of homeshopping overnight. It gets its name because, according to the marketing folks, everyone knows a guy called Dave.
UK TV Bright Ideas – the amalgam of UKTV’s original programming originally created for the DTT Freeview audience has now closed and its hours between 07.00 and 18.00 taken by UK TV History. The channel shares its DTT capacity with Virgin 1, itself a relaunch of FTN.