PIKE Conference, ZAKOPANE. The Polish business channel TV Biznes has reached a new milestone, according to member of the board Piotr Barelowski, by selling all its commercial airtime for the first time ever this week. TV Biznes was acquired by Polsat earlier this year and has a technical reach of 26%. On average, it reaches 10% of viewers aged 16% each week, with the majority being through cable. Although TV Biznes has an audience share of less than 1%, its audience demographic – urban, highly educated, affluent and mostly male – is probably one of the most lucrative for advertisers of any thematic channel in Poland.
