According to data produced by TNS Latvia and LRA, total ad spend in Latvia in H1 2007 amounted to LVL39,925,000 (€ 57,407,283), or 16% more than in the corresponding period in 2006. TV was the leading medium, accounting for 34% of the total, with spend 8% up on H1 2006. It was followed by newspapers (24%), magazines (16%) and radio (10%), while the Internet (5%) was the fastest growing, up 60% on a year earlier.
