Chellomedia, the European content division of Liberty Global, Inc., today announced a new brand identity for itself and its operating companies and business units. From this month, Chellomedia’s operating companies and business units will use ‘Chello’ in the business name, followed by a clear designation of function or region. Additionally, where there is a strong case, the heritage of an acquired company may also be incorporated.
The new look will roll out across the Chellomedia group in the coming months. Under the plan, the six business units will become Chello Interactive, Chello On Demand, Chello Multicanal, Chello Zone, Chello Central Europe and Chello Benelux. Chello Zone (formerly Zonemedia) will be the first to launch its new designation. The other business units will re-brand throughout this month and November.
Chellomedia has undertaken a series of channel deals in the last 18 months which have resulted in the group now owning and running a portfolio of 27 TV channels: the recent deals include the acquisition of Sport1Hungary, the consolidation of the remaining 50% of Minimax, the integration of Documania by Odisea in Spain, the acquisition of JimJam and the launch of the international joint venture with HiT Entertainment.