Multimedia Polska has become the first cable operator in Poland to offer VOD. Sales of its new service have started today (September 28), with a full launch scheduled for October 1. According to local reports, the service will initially be available in the cities of Gdynia, Kalisz, Lublin, Lódz, Olsztyn and Torun, which together account for around 90%, or 450,000 homes, of its subscriber base. Its library will at first consist of 600 titles, though the total will eventually rise to several thousand. Multimedia Polska has just over 10,000 digital subscribers and introduced HD channels to its programme offer earlier this year.
