IBC 2007 – Amsterdam. Ericsson and Endemol have now finalized their partnership to bring MeOnTV to media companies around the world and it is ready for commercial launch. “It is our first product aimed at media companies, usually we make products for telecom operators. We show here live transmissions at three screens, it is the first time ever that this happens,” said Hubert Kjellberg, head of content Ericsson.
“We have been looking what to do with user generated content for a while, and finally, by talking to Ericsson, and understanding the technical possibilities around it, we came up with the idea of MeOnTV, which now is a live product. This can help us put various user generated pieces together and make it into a professional product. Ericsson is not a traditional telecom company anymore, but is becoming a multimedia company, that understands the needs of a company like Endemol,” William Linders, executive director digital media at Endemol.
With MeOnTV people can send live pictures from any mobile phone with video capability to the studio, where they can be added to live programming or stored for later broadcast. In The Netherlands, a number of regional broadcasters have already adopted the format and technology. Three hundred people have been given a video phone, which they will use to record local news items for broadcast in a daily UGC news show called ‘Ik Op TV’ (Dutch for Me on TV).
