The online video joint venture between NBC Universal and News Corp to take on YouTube and the likes will be called “Hulu.com”, the companies announced. A nonsensical name, but, said CEO Jason Kilar, it is “short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.”
Hulu will offer streaming clips of popular and new shows from Fox and others including Bionic Woman, Family Guy, The Office and 24. The new site is now in beta and will officially launch in October. People can now register their email address for the upcoming private beta.
