IFA 2007 – BERLIN. Deutsche Telekom has this morning announced a price drop for its IPTV services in order to boost subscriber numbers. So far, the German incumbent telecom operator has managed to gain a “five figure” number of T-Home triple play subscribers; before the end of the year the company intends to have 200,000 homes connected.
Prices will be lowered by about 16%, with the basic triple play package including a basic TV offer will now starting at €59.95 a month instead of €81. Called Entertain Comfort customers will have access to about 70 channels.
The offer can be expanded with several premium tiers including the “Bundesliga on Premiere powered by T-Home” option at €9.99 a month. The first 20,000 new Entertain Comfort customers will receive the football package at no charge for the first season.
VDSL customers will be able to see matches and movies in HD quality for an additional €10 a month. T-Home’s Entertain claims to offer the largest HD range via IPTV in Germany.
By combining the access technologies VDSL and ADSL2+, 17 million households in Germany will be able to access the IPTV service by the end of the year. At present VDSL is available in 27 cities, though the number is expected to rise to 50 by the end of 2008. ADSL 2+ is available now in 750 municipalities.