Data produced by AGB Nielsen Media Research shows that Viva Polska is currently the most popular music channel in Poland. In H1 2007 it claimed an audience share of 0.51% among all viewers aged 4+ and 0.95% in the cable and satellite sector. MTV Polska was in second place (0.27%, 0.50%), followed by VH1 Polska (0.12%, 0.21%), 4fun.TV (0.10%, 0.19%), TVN Gra (0.02%, 0.03%) and ITV (0.05%, 0.09%). Viva Polska was also the most watched service in the 18-49 age group, its share of 0.86% being double that of second placed MTV Polska’s 0.43%. It should be noted that 4fun.TV, TVN Gra and ITV are not strictly speaking music-only but rather participation channels with a music element.
