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Entriq backing the broadband fight

August 26, 2007 22.05 Europe/London By Donald Koeleman

IBC 2007 (Stand 3.219)

Entriq, headed up by Irdeto and OpenTV veteran Jan Steenkamp, is providing all of the behind the scenes handling for the Ultimate Fighting Championship Association and other content owners to place their content in pay media over broadband without upsetting existing distribution channels.

Entriq provides a full range of services including live encoding, signal acquisition, security, digital rights management, user authentication, geographic controls and commerce functionality to enable online video stores.

The company is responsible for the UFC “On Demand” video store that has been offering live and recorded events on a subscription basis since July 2006. Pay-per-view is also included, so you can even get your loved one a fight for their birthday.

Twenty sports associations have engaged Entriq to target fans, exploiting their rights through broadband channels. European football federation UEFA contracted Entriq to enhance its relationship with the rights holders. Matches have been made available live and on demand, syndicating them to broadcasters worldwide, enabling them to show the games on broadband in their respective territories.

Together with sister company online broadcaster MediaZone, Entriq provided extended coverage of the 2006 and 2007 Wimbledon tennis championships, offering additional revenue opportunities to the All England Lawn Tennis Club as tennis buffs from over 100 countries watched hundreds of thousands of live streams online.

Broadcasters like NBC and the two largest German broadcasting groups ProSiebenSat.1 and RTL, use Entriq’s DRM and managements systems to back their online video download and streaming sites, offering a mixture of free and paid-for content including complete series.

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Filed Under: IBC Special Edited: 26 August 2007 22:05

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