A survey undertaken by AGB Nielsen Media Research has found Discovery to be the most popular documentary channel in Poland. In the first six months of the year it claimed an audience share of 0.45% among all viewers aged 4+ and 0.84% in the cable and satellite sector – almost exactly double the figures for National Geographic and Animal Planet, which shared second place. They were followed by Planete (0.2%, 0.37%), Discovery Science (0.12%, 0.22%), Discovery Civilisation (0.09%, 0.17%) and Travel Channel (0.06%, 0.12%). Discovery was also the clear leader in the 16-49 age group, its share of 0.62% being over double that of second placed National Geographic (0.25%) and third placed Animal Planet (0.23%). The survey found that documentary channels were equally popular among male and female viewers, who were predominantly aged over 30 and urban residents.
