The latest audience share figures in the Czech Republic confirm a sharp upturn in fortunes for the public broadcaster’s first channel CT1. According to ATO/Mediaresearch, it claimed 27% of all viewers in primetime (19.00-23.00) last week, or 2% more than the week previously and its highest figure for two years. MTG-backed Prima TV, on the other hand, accounted for 20.5% and CT2 5.9%, with the market leader TV Nova on 38.1%. CT’s thematic channels CT24 and CT4 Sport, though a welcome addition to its portfolio, still remain minor players, most recently accounting fir 0.56% and 0.46% of viewers respectively.
