German pay TV operator Premiere has invested in auction channel 1-2-3.tv einsteigen. For a reported €10 million, according to German magazine Der Spiegel, the investment buys 14.4% of the company, which was founded in 2004. Yearly turnover is €67 million, not enough to turn a profit.
About Robert Briel
Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at [email protected].