According to data produced by AGB Nielsen Media Research, MTV Polska secured more ad revenue than any other thematic channel in Poland this July. Its earnings of PLN13.2 million (€3.5 million) were 2.37% higher than those in the corresponding month in 2006. Polsat Sport was in second place with PLN12.68 million (+2.35%), followed by Viva Polska with PLN10.32 million (+99.44%). TVN 24, the most watched thematic channel during the month, was fourth with PLN7.26 million.
