Gábor Kereszty has been appointed VP for content development at ProSiebenSat.1. At the same time, the role of CEO he has occupied at MTM-SBS, the owners of the Hungarian national commercial station TV2, will be assumed by Zoltán Várdy. Vardy is currently both VP for sales at ProSiebenSat1 and director of sales at TV2. ProSiebenSat.1 acquired SBS Broadcasting this June in a deal worth €3.3 billion.
