German pay-TV operator Premiere has decided its new DTH service will be known as Premiere Star. Although the name Premiere Sky was initially preferred, it had to be abandoned following a court order preventing the use of the word Sky. Rupert Murdoch’s News Corp. has protected the Sky name Europe-wide with regards to television. However, according to Premiere Star’s CEO Wolfram Winter, the company will contest the original verdict in a Berlin court.
About Robert Briel
Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.