Internet streaming TV Provider JumpTV and Telelatino, Canada’s Latino Superstation, have partnered to bring live all of the FIFA championship tournaments through 2014 on the Internet. The games will be available free-to-view and will be funded by advertising.
FIFA has generally included its internet broadcasting rights in the broadcasting arrangements it has made worldwide on a country by country basis. Canada is, at present, the second largest market for JumpTV after the United States.
JumpTV will have the online streaming rights to broadcast all games (approximately 1,200) of FIFA championship tournaments from July 2007 through 2014 with Spanish, Italian and Portuguese voice-overs, throughout Canada. JumpTV plans to stream most of the games on a free-to-consumer basis and expects to generate revenue through advertisements.
Telelatino will be the exclusive ad representative for 50% of the advertising inventory available on JumpTV throughout the life of the agreement. JumpTV will retain direct control over the sale of the other 50% of the advertising inventory.