Telia is launching a new eight channel package from Sweden’s commercial broadcaster TV4. The package also includes TV4 Anytime, the catch-up TV service, previously restricted to the internet. TV4 Anytime gives subscribers access to an archive of previously broadcast shows. It will cost SEK99 (€10.52) per month.
TV4 includes a number of Sweden’s most popular shows including the home improvement programme Äntligen Hemma and the satirical news show Parlamentet. The TV4 package comprises: TV4, TV4 Plus, TV400, TV4 Fakta, TV4 Film, TV4 Guld, TV4 Komedi and TV4 Sport-Expressen.
The package also contains SVT1, SVT2, Barnkanalen (children’s channel), Kunskapskanalen (knowledge channel), SVT 24, Aftonbladet TV7 and The Voice.
The Swedish telco, part of TeliaSonera, has used heavy promotion to quickly build a subscriber base of 100,000 homes.