A new sports channel has been made available to terrestrial viewers in Finland. Sports+Channel is a joint venture between Sports Channel and the DTT pay package Plus TV. The new channel launched on Sunday night with live coverage of a match from the Brazilian football league. It is being made available to all 150,000 subscribers to Plus TV’s basic package.
Sports+Channel will also have coverage of NBA basketball NASCAR motor racing, ATP Tennis and IAAF athletics. A key selling point of Plus TV has been the Formula 1 motor racing screened on MTV3 Max.
The existing Sports Channel is a free-to-air service that is available in 1.9 million households.