Narrowstep, the broadband TV company, has announced a partnership with Telefonica of Spain to provide their proprietary technology, telvOS, to deliver top of the market TV over IP channels. Telefonica has been trialling two broadband TV channels, Terra TV Spain and Terra TV Peru, and early results indicate they have been experiencing massive success.
The broadband TV offerings are the fastest growing features on the portals, with Terra TV Spain attracting more than 300,000 unique viewers in March this year and click through rates consistently measuring higher than any other offering on the portal. Terra TV Peru is also attracting thousands of unique viewers and is converting 10% of its portal visitors to TV viewers.
Terra, the internet arm of Telefonica, operates some of the most popular websites throughout the US, Spain and Latin America, targeting Spanish and Portuguese speaking customers. Terra TV delivers content across a number of content categories including entertainment, music, local and worldwide news, business, and health.
Narrowstep’s telvO system provides the backbone for TV over IP for more than 150 channels worldwide, with content ranging from pop culture entertainment, tourism and sports to local broadcasts.