RawFlow, a provider of live peer-to-peer (P2P) streaming technologies, has announced that it will run a technology trial for its streaming technology with the Italian public broadcaster Radiotelevisione Italiana (RAI). RAI will apply RawFlow’s Intelligent Content Distribution (ICD) technology to live streaming of its broadcasts from Giro d’Italia, which started on Monday.
”The RawFlow P2P live streaming solution is an important evolution for the technical and strategic approach of Rai’s web streaming of events and television channels”, comments Gianluca Stazio, Marketing Director of RaiNet in a prepared statement. “We hope to increase audience size whilst improving efficiencies compared to the 2006 streaming of Giro d’Italia, and are planning to broadcast other live sports events in the summer season. We’re also experimenting with insertion of dedicated adverts”.
