UPC Broadband today announced the introduction of a new company vision and brand identity: ‘Simply for Everyone’. According to a press statement the new logo, in the form of a bloom “reflects the development UPC has undergone over the past years and express the new way of thinking at UPC: delivering digital communication with simplicity and a human touch.”
The new brand identity will first be introduced in UPC’s largest market, the Netherlands, and later accordingly in the other European countries where UPC is active. At the same time UPC will introduce its true-VOD product on the Dutch market.
