Digital UK is calling for action from landlords and tenants after research commissioned by the switchover organisation found that half of tenants in the UK did not know what to once analogue screens go dark.
The joint research project found that only 43% of private tenants, and 54% of council tenants understand what needs to be done in order to continue receiving television after the switchover. This compares with the national average of 64%.
Three quarters of tenants already have digital TV on their primary TV sets – just about in line with the national average – but only one third of secondary sets have been converted.
While councils in places such as Wandsworth in South West London and Glasgow have put in place plans to offer communal systems, the fear is that private landlords might not be as generous.
Digital UK is launching an advertising and leafleting campaign to advise landlords and tenants in the first four areas to be switched over.