ITV has confirmed the details of its new web-based on demand service that will include live streaming, a 30-day catch-up service, archive and exclusive content. The new site at ITV.com will go live within the next few weeks, most likely ahead of the launch of the BBC iPlayer, which yesterday received approval from the BBC Trust.
So-called ‘click and watch’ technology will provide users with instant access and no software downloads. Much of the site will also be free-to-access, unlike Channel 4’s online 4oD service.
The broadcaster has developed an interactive programme guide that can be customised by favourites or genre. It will also send out text and email reminders before a show airs.
A number of programmes will be made especially for broadband with the award-winning filmmaker Roger Graef launching ‘Web Lives’ a daily three-minute documentary series designed to provide a snapshot of life in 2007. Unsurprisingly, user generated content is also being encouraged.
Programmes will be geographically protected to prevent viewing outside the UK.
