• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Polish Internet usage/ad spend rises

April 27, 2007 06.12 Europe/London By Chris Dziadul

According to a report published by IAB Polska and based on the findings of Megapanel PBI/Gemius, there were a total of 13.1 million Internet users in Poland aged 7+ as of the end of 2006. On average, they used the Internet for 25 to 30 hours a month, with over 60% accessing it on a daily basis. Internet ad spend is also growing in the country, up by 60% in 2006 to PLN215 million (€57.02 million) excluding barter deals and equivalent to 3.9% of total ad spend. It is also projected to reach PLN305 million this year. However, broadband Internet penetration in Poland – 4.5 per 100 inhabitants – remains the third lowest in the EU, being only ahead of Greece and Slovakia and far short of the EU average of 15.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Central & East Europe, Newsline Edited: 27 April 2007 06:12

Avatar photo

About Chris Dziadul

Latest News

  • Canal+ eyes Austrian Bundesliga rights
  • BT close to TNT Sports sale
  • Eutelsat removing Russian channels from satellites
  • Delphine Ernotte Cunci reappointed as President of France Télévisions
  • Charter Communications and Cox Communications to merge

Most Popular

  • BT close to TNT Sports sale
    BT close to TNT Sports sale
  • Canal+ secures blocking order on illegal sports streaming
    Canal+ secures blocking order on illegal sports streaming
  • TNT Sports to offer UEFA European finals for free
    TNT Sports to offer UEFA European finals for free
  • Ofcom outlines approach to old films and programmes on TV
    Ofcom outlines approach to old films and programmes on TV
  • Eutelsat removing Russian channels from satellites
    Eutelsat removing Russian channels from satellites
  • Canal+ eyes Austrian Bundesliga rights
    Canal+ eyes Austrian Bundesliga rights
  • New TNT Sports will bring BT features into discovery+ app
    New TNT Sports will bring BT features into discovery+ app

White Paper

White Paper: Why Wi-Fi 7 is critical for ISPs in the gigabit+ era

Today, consumers are increasingly using bandwidth-intensive and latency-sensitive workloads, such as 4K and 8K streaming, online gaming, and AR/VR applications. As a result, Internet Service Providers must update their networks and by extension Wi-Fi experiences and performance. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK