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French viewers prefer the channels they know

April 26, 2007 07.30 Europe/London By Julian Clover

More than ten million French homes now have access to digital terrestrial television, but the latest audience figures show that it is the established channels that still command the greatest number of viewers.

According to researcher Médiamétrie 4.25 million households are now equipped either with le set-top box or an integrated digital television. In the first three months of the year commercial network TF1 remained the most popular channel with 28.1% of the audience. Public broadcasters France 2 and the regional France 3 are in a distinct second and third place with 17.2% and 12.2% respectively. M6 is fourth with 10.2% of the audience.

Part time network France 5, which shares its capacity with Arte, is joint fifth  with the digital channel Gulli on 3.7%. TMC is on 3.5%, W9 3.2%, Canal+ 2.6% and NT1 2.5%.

The remaining channels draw audiences of less than 2%.

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Filed Under: Newsline, Terrestrial, TV Edited: 28 April 2007 08:29

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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