Yet another shopping channel is to launch in the UK market. Showcase TV is a joint venture between established UK homeshopping broadcaster JML Direct and Responze TV through its US subsidiary Reliant International Media.
Showcase TV will take channel 632 on the Sky EPG, towards the top of the homeshopping section; QVC has the prime position at 630. The slot is currently occupied by iBuy2, but it is a familiar technique within the shopping genre to shuffle their numbers and names around the guide.
The channel will show a mix of US and international infomercials from Reliant’s product range. JML will provide airtime, administration, logistics and related services for the venture.