Mobile TV channel provider Kamera has teamed up with Egypt’s Vodafone in a deal which sees Kamera offering a host of its mobile TV channels, as well as distributing a variety of third party channels, to Vodafone customers in Egypt.
Starting Spring 2007, Vodafone Egypt will launch a range of rich media services for its 3G customers. Kamera is providing a host of channels tailored to the local Arabic market, including an Arabic-speaking news channel ShortCut, the sport channel SportCall and the entertainment channel WOW! TV. The content agreement also includes highlights from the upcoming qualifications for the Euro 2008 football championship.
Henrik Eklund, CEO of Kamera, said in a prepared statement: “We’re delighted to have signed this deal with Vodafone Egypt. The mobile phone usage in the pan-Arabic region is booming and we look forward to bringing quality content to Vodafone’s customers.”
In addition to providing its own channels, Kamera’s Egyptian subsidiary SweGypt will facilitate the distribution of third party channels to Vodafone’s customers. This includes encoding of all video live and near live channels for third parties, editing of third party content and TV portal management.