Dutch public broadcaster VPRO has launched four ‘channels’ on YouTube as an additional outlet for its programmes. “The VPRO goes where our audience goes,” said Erwin Blom, head of VPRO Digitaal, “That’s why we make our programmes available on YouTube. It is a phenomenon, we like it and think it is important to be part of it.”
VPRO has four channels available, VPRO offering comedy, drama, youth oriented programming and information, 3VOOR12 with alternative music, Holland Doc with documentaries and Geschiedenis TV with history documentaries. “We have full programmes, not just clips, trailers and teasers,” said Blom.
