MIP-TV – CANNES. This Monday, Yellow.TV will premier at MIPTV in Cannes. Yellow.TV is a new service from Sweden’s MPS Broadband that works both as an online directory for digital content and as a global broadband video service, allowing small and medium sized enterprises and organizations around the world, to publish and share self-generated content with their customers.
The channel owner will receive a share of the revenue stemming from the viewers of their channel. There will be two types of video content: first, self-generated content produced by the Yellow TV Publisher/Channel owner. Secondly, Free-to-publish content created and owned by someone else, typically a larger content and/or brand owner. Free-to-publish content is managed by MPS and offered as a part of the service to Yellow TV Publishers. According to the company this will make it easier for cooperating publishers to launch their own channel without the need to produce a lot of material