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ODG gives 4oD cable support

April 12, 2007 10.50 Europe/London By Julian Clover

On Demand Group (ODG) is to provide content management support for the Channel 4 video on demand service 4oD. ODG will manage the VOD content and metadata ingest for the 4oD service including the distribution of video encoded by Channel 4 for distribution on the platform and the processing of programme information displayed on the EPG. ODG will ensure the data is delivered in a format that is compatible with the Virgin Media platform.

ODG has also developed a reporting solution for Channel 4 services on Virgin Media. It combines ODG’s content management system in conjunction with a Business Objects and Oracle data management back end. The system allows Channel 4 to gain insight into the behaviour of its VOD customers.

The service launched to Virgin Media customers in October 2006. It offers a selection of 1,000 new and library titles with 75 hours of content being refreshed each week.

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Filed Under: Cable, Newsline, On Demand/VOD, Tech Edited: 12 April 2007 10:50

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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