On Demand Group (ODG) is to provide content management support for the Channel 4 video on demand service 4oD. ODG will manage the VOD content and metadata ingest for the 4oD service including the distribution of video encoded by Channel 4 for distribution on the platform and the processing of programme information displayed on the EPG. ODG will ensure the data is delivered in a format that is compatible with the Virgin Media platform.
ODG has also developed a reporting solution for Channel 4 services on Virgin Media. It combines ODG’s content management system in conjunction with a Business Objects and Oracle data management back end. The system allows Channel 4 to gain insight into the behaviour of its VOD customers.
The service launched to Virgin Media customers in October 2006. It offers a selection of 1,000 new and library titles with 75 hours of content being refreshed each week.
