French radio broadcaster NRJ has launched its second television channel called NRJ Hits, which will be distributed via satellite, cable and IPTV. Last Friday, NRJ Hits started transmissions on the Astra satellite. Soon, additional distribution via cable (NOOS/UPC) and IPTV (various operators) will be available.
The group already has the DTT channel NRJ12 on air. Programming on the channel will mainly consist of clips with 40% of the content being French, the remainder international. Later, specials and concerts will be added to the schedule. The channel is aimed at 15-34 year olds.