Dutch SBS and IceMobile have launched a new on-demand service for mobile TV. Viewers can download clips from a number of popular programmes including the news, weather, show business news and the search-for-talent series ‘So You Wanne be a Pop Star.’ Also, a mobile TV guide from Veronica Magazine is included.
Viewers can subscribe to he service for a monthly fee of 1.50 euro plus the connection charges from the mobile operator. With such pricing the new service is clearly used as a promotional tool for SBS programming. Later on, clips from other SBS channels will be added.