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Mediaset sells 4.1 million pre-pay cards

March 14, 2007 12.40 Europe/London By Julian Clover

Mediaset Premium, the Italian broadcasters digital terrestrial pay-per-view service, sold 1.1 million cards during its first year of operation. The service has been bolstered by a wide range of content that includes football from Serie A and Serie B, Grande Fratello (the Italian version of Big Brother), and a selection of premiering movies. 4.1 million cards were ‘recharged’ leading to €108 million in revenues from the service during 2006. Since the beginning of 2007 a further 250,000 new cards have been sold and 1.2 recharges.

The information came as Mediaset’s board of directors confirmed the company’s 2006 annual report. The Mediaset Group reported an increase in net revenues of 1.9% to €3,747.6 million and an operating profit of €505.5m.

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Filed Under: Finance, Newsline, Terrestrial Edited: 14 March 2007 12:48

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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