Figures published by RTL Group show that Hungary maintained its position as one of the company’s key markets in 2006. Indeed, the national station RTL Klub not only accounted for the highest gross ad market share in its respective market (49.7%), but also had the highest audience share in its main target group (34.4%). However, both RTL Klub’s audience share and EBITDA were down on 2005, in the latter case from €9 million to €8 million. RTL Televizja, the company’s operation in Croatia, meanwhile achieved breakeven, its revenue in 2006 rising by 13.6% to €44 million. It also accounted for 42.9% of ad revenue, as opposed to 38.4% in 2005, though its audience share in the target 18-49 audience group remained unchanged at 28.6%. Ren TV, the Russian station in which RTL Group holds a 30% stake, also had a reasonable year in 2006, with its EBITDA tripling to €3 million. However, both the station’s ad market share (5.6% v 5.7%) and target group audience share (4.9% v 5.6%) were lower than in 2005. (CD)
