According to a report by CR Media Consulting, the ad market in Poland is set to grow by 8.5-9.5% a year between 2007-9, or slightly less than the 9.9% recorded in 2006. The best performer should be the Internet sector, which is growing by over 50% a year, chiefly at the expense of radio and TV, and could shortly account for 7% of total ad spend. CR Media Consulting expects the net spend for TV, radio, print and Internet to rise from PLN6,667.5 million (€1,700.5 million) this year to PLN7712.6 million in 2009. In other developments, the dismissal of Bronislaw Wildstein as head of the Polish public broadcaster TVP earlier this week has triggered a number of resignations, including well-known presenters, at the station. UPC has meanwhile withdrawn more download limits for its Internet service chello, leaving them in place on only one of five packages. The company began this year with 200,000 broadband Internet subscribers in Poland. (CD)
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