Kabel Deutschland (KDG) has said that its new strategy of offering set-top boxes direct to the customer is beginning to pay off. Germany’s largest cable operator lifted its subscriber base by a further 3.6% to end 2006 on 10.031 million revenue generating units.
Revenues for the nine month period rose by 7% to €813.2 million. However. The company still reported a loss of €26.8 million. The net loss for the financial year 2005/2006 was €76.8m.
“Kabel Deutschland is driving forward the process of cable television digitization. In particular, since we began offering our direct customers free set top boxes, the number of digital households has seen rapid growth,” said Christof Wahl, Speaker of the Management Board of Kabel Deutschland.
At the same time the average revenue per unit has risen by 5.1% from €7.26 during the first nine months of 2005 to €7.26 in the same period in the current financial year. The figures have been boosted by growth in the Kabel Digital Home and Kabel Digital International digital packages.
The number of basic cable access subscribers at the end of the third quarter (December 31, 2006) totalled 9.466 million, compared to 9.585 million at the end of 2005.