Russian ad market grows

Data published by the Association of Communication Agencies in Russia shows that the country’s ad spend in 2006 amounted to $5.03 billion (€3.87 billion) in 2006, or 29% more than the previous year. TV accounted for 63.6% of the total ($3.2 billion), up 36% on 2005, while the greatest growth (67%) was seen in the Internet sector despite it still being a relatively small $100 million in 2006. Separately, the broadband company Moscow CableCom has announced that its home passed figure in the Russian capital grew by 3.8% in January to 812,329. At the same time, its terrestrial, pay-TV and Internet subscriber totals rose by 6%, 10.1% and 5.6% to 183,931, 71,923 and 103,609 respectively. (CD)