Apple is to launch its online video sales business in Europe, some 15 months after the US debut of the store. Confirmation came from the seemingly unlikely source of the Luxembourg finance minister Jeannot Krecke, who confirmed that Apple had been in talks with the Luxembourg authorities “for several months”. Luxembourg will therefore extend its reputation as an innovator in broadcasting that stretches back to the creation of Radio Luxembourg in the 1920s through to the launch of the Astra satellite system in the 1980s.
Krecke said that Apple would offer full length TV series in various European countries, extending the arrangement that began when Apple established its European music store in Europe in 2005. The Grand Dutchy boasts one of the lowest VAT rates in Europe, which is favourable towards online stores.