Millionaire goes interactive in Slovenia/Slovakia

The Netherlands-based interactive entertainment company 2waytraffic has signed commercial deals relating to its recently acquired format Who wants to be a Millionaire with two broadcasters in Central and Eastern Europe. In Slovenia, publicly owned RTV will produce a minimum of 40 episodes of the show, while in Slovakia its counterpart STV will make at least 35. Who wants to be a Millionaire formerly aired on the leading commercial stations in both countries – Pop TV in Slovenia, TV Markiza in Slovakia – and will be re-launched in both markets this spring. 2waytraffic, which was formed by three former Endemol executives in 2004, has also done deals for the quiz show with Buena Vista Television (US) and China Media Power(China). (CD)