The News Corp.-backed Polish broadcaster TV Puls has succeeded in having the terms of its licence changed by the country’s National Broadcasting Council (KRRiT). As a result, it will lose its religious focus and become more of a news and entertainment-based service. The Rupert Murdoch-owned company made its first foray into the Polish TV market last summer when it acquired a 48.98% stake in TV Puls, which is majority owned by the Franciscan Brothers. Under the terms of its licence, it has until now been required to allocate up to 70% of airtime between 18.00-23.00 to socio-religious affairs. Although TV Puls commanded a national audience share of only 0.41% last year, the figure is now expected to rise considerably despite the station’s still limited reach. News Corp. is still believed to be interested in acquiring TV4, a regional station with close links to the national broadcaster Polsat. (CD)
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