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GfK secures Romanian contract

January 12, 2007 08.23 Europe/London By Chris Dziadul

According to Media Express (www.mediaexpres.ro), GfK Romania has been chosen to measure Romanian TV audiences for four years starting from January 2008. The deal, which is worth €7.9 million, follows an auction in which the German-backed company beat off competition from TNS AGB International and Czech-owned Media Research. Separately, the Romanian cable company RCS/RDS has paid $10.5 million (€8.1 million) for what is the country’s fourth 3G licence. RCS/RDS, Orange and Vodafone currently hold the other three.

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Filed Under: Newsline Edited: 12 January 2007 08:23

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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