TDC is launching a new 3G-based mobile TV portal. The Danish communications provider is offering a pack of six of the most popular Danish TV channels; DR1, DR2, TV 2, TV 2 News, Kanal 4 and Voice TV. Subscribers can opt for a daily, weekly or monthly subscription, priced at DKr29 (€3.89), DKr49 and DKr69 respectively.
Agreements with the content suppliers have been negotiated by TDC Cable TV, which is also providing the television guide and the distribution of the signals. TDC’s 3G network is available to around 50% of the population.
According to a recent survey by market research institute Zapera, 70% of Danes are interested in mobile television, with demand at its peak in the capital Copenhagen. News and weather are the most requested genres with interest also in sports and music. (JC)
