In Brief: Viva, Dutch court TV, RTL, Sony, Melita

Viacom Networks is launching a dedicated Swiss version of its music channel Viva, called Viva Schweiz, on October 1. Marketing of the channel is handled by Goldbach Media.

MTV turns pay in Germany

MTV Networks has said that beginning next year, MTV Deutschland will become a pay-basic channel. Viva, also owned by the company, will remain free-to-air music and become the ‘main music and entertainment channel’.

Polish joy for Viva

The music channel Viva has enjoyed a remarkably successful year in Poland, its ad revenues in the first 10 months, which amounted to PLN316,747,945 (€74,515,603), being 143.7% higher than in the same period in 2008.

VIVA to replace TMF in the UK

MTV Networks is dropping its TMF brand in the UK, replacing it with a new entertainment network that will take the VIVA name. The October 26 launch will put the channel on Sky, Freeview and Virgin Media.